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Cal Esports Program

We are defining what it means to be a collegiate esports student athlete. We provide engagement opportunities through our Cal Esports Community Center, with nationally ranked competitive teams, and with Cal gaming community at-large.

Caltopia Festival

Enterings its 18th year, the largest experiential college lifestyle event in the nation introduces 120+ brands to 30,000+ Cal students and campus supporters.

Move-In Day

We provide opportunities to engage 9,000 students and their families moving into campus residential facilities through product room-drops and face-to-face engagement.